“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel
We love to dress well and to be identified by our style at all times. These are two fundamental concepts that make us feel powerful.
But let's get real for a moment.
When we are shopping with our friends or family, we may stop and ask ourselves a question: "What's behind all this "Made in" we read in labels of every piece of clothing we buy?"
In other words, do we know what we are buying?
These are urgent questions that probably have never crossed our minds before. But don't worry, it's okay. Everybody learns something new every day.
The origin of our clothes is a critical matter. Did you know that the most common textile production systems have effects over the environment?
Those store-bought clothes, from the moment they are designed to the day we stop wearing them, causing a potential risk to nature.
According to Forbes, the fashion industry is responsible for up to 10% of global CO2 emissions, 20% of the world's industrial wastewater, 24% of insecticides, and 11% of pesticides use.
Now you know it, this makes you think a lot about your fashion habits, huh?
However, there's a new trend that goes hand in hand with Sustainable Fashion.
Being sustainable not only means that it's able to cover all the steps the apparel production process requires.
It promotes and creates awareness in consumers about the responsible use of resources to take care of your Mother Earth.
Before you begin your journey, let's go deep into this term:
What is Sustainable Fashion? And Why Should I care about it?
Sustainable fashion is a highly covered topic, and we have heard it everywhere: from mass and social media to numerous seminars worldwide.
But do you really know what it is about?
According to Anna Brismar of Green Strategy, sustainable fashion can be defined as "clothing, shoes, and accessories that are manufactured, marketed, and used in the most sustainable manner possible.
Taking into account both environmental and socio-economic aspects".
This includes all stages of the product's life cycle: from design, raw material production, manufacturing, transport, storage, marketing, and final sale, to use, reuse, repair, remake and recycling of the product and its components.
The main goal of sustainable fashion is to produce ethical clothing that stands the test of time.
According to Green Strategy, there are six critical forms of sustainable fashion:
- On-Demand & Custom Made: every item should first be manufactured on demand or custom-made. Although the prices are higher, the quality material and cut will last longer, and the clothing owner is less willing to toss it in the trash.
- High Quality & Timeless Design: it persists through the seasons and many wears. You'll be saving money and materials. Invest in timeless pieces that will rock your closet. It also reduces waste and textile turnover.
-Fair & Ethical: Sustainable clothing englobes social responsibility. The working conditions must be safe and fair.
-Repair, Redesign & Upcycle: When the garment is completely worn out, it should be returned to a collection point for the recycling of the textile material. You can also upcycle it! You can transform your ripped jeans into a cute purse.
Just an idea.
-Rent & Swap: Some several apps and services offer you to rent clothing for a set time. Instead of buying newly produced clothes, you should consider renting, borrowing or swapping clothes.
-Secondhand & Vintage: This is the best way to get started. Vintage clothing reduces waste, and it's easy to find them. If you no longer desire a product, you should donate it to a secondhand shop, to charity or give them to your friends or relatives.
The Industry is Moving Towards Sustainable Fashion
When speaking about Sustainable Fashion, we find different voices in the market who study trends.
Miguel Ángel Gardeti, textile engineer and director of the Institute for the Study of Corporate Sustainability in Buenos Aires, Argentina said:
"We buy clothes in an almost addictive manner. The pressure to constantly reshape our identity, forced by the ever-changing trends, provokes insecurity in ourselves; these commodities increase the use of resources, adding up the environmental impact while creating waste."
Although big companies like H&M, Adidas, and Gap are opting to use products from recycled or sustainably sourced materials, the pace of improvement is slowing down in fashion.
According to Morten Lehmann, Global Fashion Agenda's chief sustainability officer, the industry as a whole is "growing between 4% and 5% every year."
We can't ignore the fact that new trends and fashion cycles have contributed to high individual levels of consumption through the years.
This consumption, in turn, increases the continuous and never-satisfied demands of the consumer.
What do we mean with this? Well, it is necessary that, from now on, every fashion lover like us needs to start questioning every clothing item they purchase.
Fashion is not only what we wear, but it is also in our essence
If something defines a person, it's their style. It's that authenticity which allows our personality to stand out.
The desire to share what we love with the world through our clothes.
Fashion has taken us over, regardless of gender, and it's something so unique that, without a doubt, has managed to endure the test of time.
But there's something that makes it even more special: its essence.
Knowing where it comes from, to discover why we especially love a piece of clothing. There's nothing like that and Tiskies knows a lot about this.
Our pieces are a result of pure love.
Love that makes us feel the roots of its makers, who put a lot of dedication and responsibility supporting ethical fashion in their designs.
Which is truly remarkable, right?
Promoting the idea of having clothes that last longer, we try to show that even the least important piece of fabric can become a work of art.
Be part of the change.
Sustainable fashion is so much more than buying new pieces from eco-friendly and socially responsible producers.
It is a way of life which goes from organizing and taking care of cloth swaps, lending items to one another, to share tips on how to upcycling your items.
It also is about being proud of wearing beautiful items that contribute to your environment. That's the least we could do for our planet, don't you think?
And here at Tiskies, we have several garments destined to express your values and the causes that you support.
You'll feel full of confidence and in tune with the positive energy and talent of the Nigerian people behind this lovely brand.
Are you ready to be part of the change?
Let's get started!